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运用服务营销理念,阐述高校图书馆的引进服务营销理念,提出高校图书馆服务营销的策略。是图书馆持续发展的现实需要。
Applying the concept of service marketing, this paper expounds the concept of introducing service marketing in the university library and puts forward the strategy of service marketing in the university library. It is the realistic need of library’s sustainable development.