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许多彩电纷纷以“特价机”促销,一些品牌的彩电以某款机型超低价入市,以激起百姓消费欲望。不可否认,此乃效果极佳的一招商业策略。但专家提醒消费者:这“特价机”里头有名堂。 据了解,目前市场上的特价机大体分为两类:一为厂家宣称的“新品特价机”另一种就是被称为“旧款旧型”的陈货特价机。“新品”特价机往往大肆宣传其科技含量,号称“数字化”、“高清晰”等
Many color TVs have been promoted as “specials machines”. Some brands of TVs enter the market with a certain model at a very low price to stimulate people’s desire for consumption. It is undeniable that this is a very effective business strategy. However, experts remind consumers that this “special machine” has its own name. It is understood that the current market on the special machine is generally divided into two categories: one for the manufacturer’s claims of “new specials machine” Another is called “old models of old” Chen goods special machine. The “new product” special machines often advertise their technological content, known as “digital”, “high-definition”, etc.