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春节期间,央媒的新风向愈发明显。央视的“春运说吧”留了大段时间给春节回家的人站在镜头前说几句,让普通人能够参与到新闻和镜头的表达当中来,终于“放低”了央媒的身段,显得“亲民”。愈发“活泼”也是新的变化。本次春节,央视新闻俩主播在主持中献唱了混杂《小苹果》、《难忘今宵》等歌曲的搞怪串烧(还附带上肢舞动)。从脸谱化主持风格,到“轻严肃”直至轻松化、多形式、个性化的表达,对央媒来说是种进步。得到进一步推进的是“互动”的层次。将网民评论放上电视屏幕已经不是
During the Spring Festival, the new direction of the media has become more and more obvious. CCTV “Spring Festival say ” for a long time to stay home for the Spring Festival to say a few words before the camera, so that ordinary people can participate in the news and lens which among them, and finally The identity of the media, it seems “People ”. More “lively” is also a new change. The Spring Festival, CCTV anchor two anchor in the host sing mixed “Little Apple”, “memorable Tonight” and other songs of Funny skewer (also accompanied by upper limb dancing). From the masquerading as the host style to the “light and serious” until the ease, multi-form, personal expression, is a kind of progress for the media. To be further promoted is the “interactive” level. Putting netizens comments on the TV screen is no longer