网络生存的困境与出路

• 出 处: 经营者
• 发表日期: 2007年08期
• 关键词: 搜索引擎 互联网市场 本地化程度 冯小刚 文化习惯 百度 准确性 中文 网络生存 物权法

在互联网市场,任何一个领域的竞争,对手之间都无法绕开“因地制宜”的障碍。其中,搜索引擎是互联网最赚钱的工具之一,国内用户对本地化的搜索引擎需求与日俱增,在很大程度表现为一种文化的需求。相对而言,国外搜索引擎本地化程度不高,导致了准确性差,查全率低,内容更新不及时,并不适合中文用户的使用习惯,更不适应国内用户的文化习惯。比如,《夜宴》公映之前,在百度上检索“夜宴”就能直接指向冯小刚的电影,可是Google搜索相同的“夜宴”,

In the Internet market, competition in any one area, between competitors can not bypass the “local conditions” barriers. Among them, the search engine is one of the Internet’s most profitable tools, domestic users of the localization of the growing demand for search engines, largely manifested as a cultural needs. Relatively speaking, the localization degree of foreign search engines is not high, resulting in poor accuracy, low recall rate, and improper content updates, which are not suitable for Chinese users and less suitable for domestic users’ cultural habits. For example, before the release of “Banquet,” Baidu search for “Banquet” can point directly to Feng Xiaogang’s movie, but Google search for the same “banquet”