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基于社交网络环境下的市场营销是借助了当下先进的互联网技术与信息技术,它的出现不仅反馈给整个市场营销市场顾客的需求,也是顺应了社会与时代的发展的必然结果。基于社交网络环境中的市场营销不仅提供了企业更宽的营销渠道,还在一定程度上降低了企业的经营成本。基于社交网络环境的市场营销还搭建了一个客户与企业之间沟通的平台,使得整个的购买时间与流程更加缩短。本文主要讲述基于社交网络中的市场营销优势以及具体的基于社交网络环境的市场营销模式。
Based on the social network marketing environment is the use of the current advanced Internet technology and information technology, its emergence not only feedback to the entire market demand of customers, but also conforms to the social and the inevitable result of the development of the times. Marketing based on the social networking environment not only provides a broader marketing channel for enterprises, but also reduces the operating costs of enterprises to a certain extent. Marketing based on social network environment also set up a platform for customer and business communication, making the whole purchase time and process more shortened. This article focuses on the marketing advantages based on social networks and the specific marketing model based on the social networking environment.