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企业为了充分地利用市场需求所提供的机会、避开风险,使自身的机制和功能发挥出最佳作用,就必须研究市场、适应市场的需要,生产质优价廉的产品。一些企业不顾市场需求,经营上随波逐流,盲目地跟在别人后面赶时毛,什么产品热就转产什么产品,一哄而上,又一哄而散,造成市场疲软,产品积压,销售不畅,资金紧缺,这些企业失败了。其原因虽然是多方面的,但根本的原因是生产与市场需求脱节,生产背离了需求,生产违背了需
In order to make full use of the opportunities provided by market demand, to avoid risks, and to make the best use of their own mechanisms and functions, enterprises must research the market and adapt to the needs of the market, and produce products with high quality and low price. Some companies disregard market demands, operate on business, and blindly follow other people to catch up. What products are hot to switch to what products? The funding is tight and these companies have failed. Although the reasons for this are manifold, the fundamental reason is that production is out of line with market demand, production deviates from demand, and production is against the need.