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信息技术的进步对社会发展产生极其巨大的影响,其影响波及到社会各个领域,社会的生产方式和人们的生存方式、生活方式因之而有了根本改变;“网上预订客房”已成为越来越多宾馆、酒店的重要营销方式。本文重点阐述宾馆、酒店通过电子商务实现“网上预订客房”的新营销方式所具有的优越性,以及制约“网上预订客房”发展的一些问题及如何进一步推进等问题。
The progress of information technology has a tremendous impact on social development. Its influence has spread to all fields of society, the mode of production in society and people’s way of life. As a result, lifestyles have been fundamentally changed. “Online booking of rooms” has become More and more hotels, the hotel’s important marketing. This article focuses on the hotel, the hotel through e-commerce to achieve “online booking rooms ” the advantages of new marketing methods, and constraints “online booking rooms ” some of the problems and how to further promote the development of such issues.