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在网络新媒体浪潮的冲击下,森林公园网络营销系统成为森林公园进行旅游推广和旅游营销的重要工具的渠道。为了对其网络营销的现状进行评价,以期达到完善营销活动的目的,本文基于网站的角度研究森林公园网络营销的现状,结合当地特色、森林公园的特征、森林公园网站营销特点等,在前人研究的基础上构建相关评价体系,并运用层次分析法(AHP)确定各指标的重要程度,为森林公园网络营销活动的开展提供科学的决策依据。
Under the impact of the new wave of new media in the internet, Forest Park’s network marketing system has become a channel for Forest Park to be an important tool for tourism promotion and tourism marketing. In order to evaluate the status quo of its network marketing, in order to achieve the purpose of improving marketing activities, this paper studies the current situation of network marketing in Forest Park from the perspective of website, combining with the characteristics of local area, the characteristics of Forest Park and the marketing features of Forest Park Website, Based on the research, the paper builds the relevant evaluation system, and uses the Analytic Hierarchy Process (AHP) to determine the importance of each index to provide scientific decision-making basis for the network marketing activities of Forest Park.