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基于媒介生态学的视角,探讨了国内视频网站自制节目的媒介生态环境及媒介生态位的现状,为国内网站自制节目的发展提供借鉴与参考。首先,对国内视频网站自制节目的媒介生态系统进行探讨,将媒介生态环境细化到政治环境、经济环境、文化环境以及技术环境进行现状分析;其次,分析视频网站自制节目的媒介生态位,即时空生态位、功能生态位和营养生态位;最后,针对视频网站自制节目的生态危机提出优化措施与建议。
Based on the perspective of media ecology, this paper discusses the media ecological environment and media niche status of self-made programs in domestic video websites and provides references for the development of home-made programs in domestic websites. First of all, it explores the media ecosystem of self-made programs of domestic video websites and analyzes the current situation of the media ecological environment in the political, economic, cultural and technological environments. Secondly, it analyzes the media niche of home- Empty niche, functional niche and nutrition niche. Finally, some optimization measures and suggestions are put forward for the eco-crisis of self-made programs on video websites.