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2005年6月22日,总部设在英国的伟视捷(Vizeum)广告公司在北京东方君悦酒店举行中国公司开业典礼,伟视捷全球首席执行官Eric Drancourt、亚太区区域总监Roger Winter、中国北京公司总经理周艾翎以及伟视捷部分客户和媒体出席了该仪式。开业典礼前, 每位与会者入场时都会领到一个小标签,标签的颜色不同,上面印有的文字标识也不同,被划分为八类:活力、权力、认可、抑制、安全、归属、欢畅、享受,来宾们对号入座。这个细节的安排让每位与会者充满好奇。伟视捷全球首席执行官Eric Drancourt的演讲揭开了谜团。
On June 22, 2005, Vizeum, a UK-based advertising company, opened its Chinese company at Grand Hyatt Beijing. Eric Drancourt, Global CEO of Visteon, Roger Winter, Regional Director of Asia Pacific, China Zhou Yi Ling, general manager of Beijing and Visteon customers and media attended the ceremony. Before the opening ceremony, each participant received a small label when they entered the venue. The colors of the labels were different and the text labels printed on them were also different. They were divided into eight categories: vitality, power, recognition, suppression, security, ownership, Pleasant, enjoyable, guests are check in. The details of the arrangement so that every participant curious. The speech of Eric Drancourt, CEO of Visteon, unveiled the mystery.