论文部分内容阅读
博物馆衍生商品的开发和经营对博物馆自身发展有着积极作用。海博馆既有进行衍生商品开发和经营的独特优势,又有需要解决的现实困难。本文在海博馆五年纪念品商店的经营管理实际工作的基础上,分析自行开发、公开市场采购、代销、贴牌、授权合作开发、组织衍生品设计创意大赛等衍生商品开发模式的优缺点,总结出适合海博馆自身特色的衍生商品开发和经营模式。海博馆的衍生商品种类最终需要以自主开发模式进行长期积累,并通过长期实践来降低经营风险。
Museum development and management of derivative products on the museum itself has played an active role. Haibo Museum has the unique advantages of developing and operating derivative products, as well as the practical difficulties to be solved. Based on the actual management and operation of the five-year souvenir shop in Haibo Museum, this paper analyzes the advantages and disadvantages of the development mode of derivative products such as self-development, open market procurement, consignment, OEM, authorized cooperative development and organization of creative design competition of derivatives, Summed up for its own characteristics of Haibo Museum derivative product development and management model. Haibo Museum derivative products eventually need to self-development model for long-term accumulation, and through long-term practice to reduce business risk.