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新媒体环境下,开展科学的广播电视节目综合评价,建立和完善节目综合评价体系,成为坚持正确方向和导向、维护意识形态安全的必然要求,成为促进节目质量提升、多出优秀节目的重要举措,也是克服唯收视率倾向的有效途径。近年来,海南广播电视总台(以下简称海南广电)牢牢把握正确的舆论导向,切实承担媒体使命职责,推进新闻创新,加快媒体融合,完善节目综合评价体系,优化内
Under the new media environment, conducting a comprehensive evaluation of radio and television programs and establishing and improving a comprehensive evaluation system for programs has become an inevitable requirement of adhering to the correct direction and orientation and maintaining ideological security and has become an important measure to promote the quality of programs and increase the number of outstanding programs , But also an effective way to overcome the tendency of exclusive ratings. In recent years, Hainan Radio and Television General Station (hereinafter referred to Hainan Radio and Television) firmly grasp the correct direction of public opinion, and earnestly assume the responsibility of the media mission to promote innovation in news media to speed up the integration of programs to improve the comprehensive evaluation system optimization