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高校图书馆要制定形象塑造与传播策略,通过文化塑造、环境塑造、活动塑造、传媒塑造等手段,树立和传播图书馆的良好形象。
The university library should formulate the strategy of image building and dissemination and establish and spread the good image of the library through such means as cultural shaping, environment shaping, activity shaping and media shaping.