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随着信息传播渠道和手段的急剧发展,军事外宣工作日渐明显地影响着部队整体建设。军队意识形态领域工作在新媒体时代背景下置身“大外宣”的意识不强、校正舆论导向的理念不新等,因此要通过系统化培训提升官兵媒介素养,通过制度化建设打造规范外宣渠道,通过开放式引导促进军地信息互通,进而提高基层部队适应新媒体的能力。
With the rapid development of channels and means of information dissemination, the work of military outreach has increasingly and obviously affected the overall military construction. In the ideological field of the armed forces, the concept of “leading a large public outreach” in the context of the new media era is not strong and the concept of correcting public opinion orientation is not new. Therefore, it is necessary to raise the media literacy of officers and men through systematic training and establish norms through institutionalization Outward-looking channels are used to promote information exchange between the military and the military through open guidance so as to enhance the ability of grass-roots units to adapt to new media.