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在全媒体传播的背景下,为了探讨电影创作主体、营销模式、播映终端及市场等在新的媒介环境下呈现的新特点和新趋势,发现并解决电影在新的媒介环境下产生的新问题,同时为了更好地搭建电影业界和学界交流的平台,发挥电影博物馆的学术科研职能,推动电影业的繁荣发展、为首都全国文化中心建设服务,在中共北京市委宣传部的指导和国家广电总局电影局、北京市广播电影电视局的支持下,中国电影博物馆于2011年11
In the context of all-media dissemination, in order to explore new features and trends emerging in the new media environment, such as movie creators, marketing models, broadcast terminals and markets, new problems arising from the new media environment are discovered and solved At the same time, in order to better build a platform for exchange between the film industry and academic circles, give play to the academic research functions of the Film Museum, promote the prosperity and development of the film industry, and provide services for the construction of the National Cultural Center in the capital. In the guidance of the Propaganda Department of the CPC Beijing Municipal Committee and the State Administration of Radio, Film Bureau, Beijing Municipal Bureau of Radio, Film and Television with the support of the China Film Museum in 2011 11