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传媒产业化是我国新闻改革的目标之一。通过产业化运行不仅可以壮大我国传媒的经济实力,最终也有助于提升我国传媒的新闻、文化传播能力,这也是应对西方强势传媒对我党意识形态工作的挑战的必然选择。在加强我国传媒产业发展的过程中,一需要正确认识传媒产业与其他产业的关系,弄清楚现阶段我国传媒产业的发展空间;二需要处理好目前存在的制约传媒产业发展的观念滞后、体制不活、人才短缺等几方面的问题。
Media industrialization is one of the goals of our country’s news reform. Through industrialization, not only can the economic power of our media be strengthened, but ultimately the media and cultural communication capabilities of our media will also be enhanced. This is also the inevitable choice to cope with the challenge posed by the powerful western media to the ideological work of our party. In the process of strengthening the development of the media industry in our country, we must correctly understand the relationship between the media industry and other industries and clarify the development space for the media industry in our country at this stage. Second, we must deal with the current lagging concept of restricting the development of the media industry. Live, shortage of talent and other aspects of the problem.