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农科片作为农业技术推广的一种有效形式,近年来得到迅速发展,农科片中形象设计的艺术表达不理想是农科片发展的制约因素,致使农科片收视率低、传播效果差。解决农科片的传播效果问题,必须加强对农科片本身特性、受众心理研究。动画制作表现手段丰富了农科片的表现力,在针对性与普遍性、趣味性与实用性、艺术美感与直观说明性方面,把握这类影片的传播表述,发挥农科片服务于广大农民生产生活的作用。
As an effective form of agricultural technology promotion, agricultural science films have developed rapidly in recent years. The unsatisfactory artistic expression of image design in agricultural science films is a limiting factor in the development of agricultural science films, resulting in low ratings and poor spread of agricultural science films . To solve the spread of the problem of agricultural science, we must strengthen the research on the characteristics of the science film itself and the audience psychology. Animation performance means to enrich the expressiveness of agricultural films, in the pertinence and universality, interest and practicality, artistic beauty and visual descriptive, grasp the dissemination of such films and expressions, to play agricultural film service to the majority of farmers The role of production and life.