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活动简介2008年2月底-5月,安徽卫视以“旁氏浪漫,爱在春天”为主题串联,逾2个月连续播放关于家庭、婚姻、爱情等相似性题材的电视剧,并运用整合传播手段与丰富的线下主题推广活动,将旁氏品牌深度植入媒介广告中,取得了意想不到的传播效果,不仅转变了国际公司的传播观念,也打开跨国公司与媒体深入合作的突破口。
Brief introduction of activities From the end of February 2008 to May 2008, Anhui TV and TV set the theme of “Ponds Romance and Love in Spring”. In two months, they continuously broadcast TV series about the similarities such as family, marriage and love and used integrated communication Means and a wealth of offline promotional activities. The Pond brand has been deeply embedded in media advertising and achieved unexpected results in dissemination. It not only changed the concept of communication among international companies, but also opened the way for multinational corporations to deepen cooperation with the media.