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旅行社集团化被认为是未来中国旅游业发展的必然趋势。本文以智慧旅游为战略背景,系统分析了江苏省旅行社业面临的战略环境,针对江苏省旅行社业集团化发展战略提出了建设性措施和建议。
Group of travel agencies is considered to be the inevitable trend of the development of China’s tourism industry in the future. This paper takes the smart tourism as a strategic background, systematically analyzes the strategic environment that the travel agencies in Jiangsu Province are facing, and puts forward constructive measures and suggestions for the development strategy of the travel agencies in Jiangsu Province.