世界杯营销,谁主沉浮

• 机 构: 本刊编辑部,
• 出 处: 广告大观(综合版)
• 发表日期: 2010年09期
• 关键词: 媒介环境 谁主沉浮 一统江湖 营销价值 人能 腾讯 广告事业 多媒体传播 互动通 电视画面

4年一轮,万众瞩目,世界杯的魅力无人能挡!2010南非世界杯已然结束,但作为与奥运会齐名的全球顶级体育赛事,其带来的营销价值仍余热未散。在体育营销的大舞台上,毋庸置疑,媒体传播尤为关键,而今天的媒介环境早已打破了电视、报纸与杂志“一统江湖”的局面,互联网等新媒体的兴起提供了一个更广阔的舞台,人们可以从中获取更多的世界杯资讯,并且可以随时随地发表自己的观点、发泄自己的情绪,并与他人分享互动,因此世界杯营销也

The 4-year round has drawn much attention, and the charm of the World Cup can not be stopped! The 2010 World Cup in South Africa is over, but as the top sports events in the world with the Olympics, its marketing value is still far behind. In the big arena of sports marketing, there is no doubt that media communication is particularly crucial. Today’s media environment has long broken the situation of television, newspapers and magazines, and the emergence of new media such as the Internet provides a broader Stage, people can get more World Cup information, and can express their opinions anytime, anywhere, vent their emotions, and share their interaction with others, so the World Cup marketing