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国人重“经”,这既是一种学术传统,更是一种思维模式。本文力图从“经”的内化入手,简略探讨“经”在其语言观学术价值观以及研究方法等几个方面对传统的传播取向的影响。从而提出传统的传播活动不大重视语言本身的传播功能,但却有着法古法上和阐释活动的信息加工和信息生成的自觉,同时还认为传播研究的本土化有必要借鉴和整理“经”的研究方法
It is not only an academic tradition but also a mode of thinking that Chinese people emphasize “classics.” This article tries hard to begin with the internalization of The Book of Songs and briefly discusses the influence of the Book of Songs on the traditional transmission orientation in terms of its linguistic viewpoints and research methods. Therefore, it is suggested that the traditional communication activities pay little attention to the communication function of the language itself, but it has the consciousness of information processing and information generation on the Fa-Fa Fa and the explanation activities. At the same time, it is also believed that it is necessary to learn from the " Research methods