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本文从民族文化存留和国家文化安全的角度出发,思考电视文化传承与传播传统文化的问题,通过对陕西电视台近年来所作的实践探索进行个案调查,用符号学分析其开发利用传统文化资源的生产空间,从而在理论和实践两个层面,为电视媒体如何更好地弘扬中国传统文化,进而为增强中国文化软实力提供对策。
Based on the preservation of ethnic culture and national cultural security, this paper considers the issue of TV culture heritage and dissemination of traditional culture. Through case studies of Shaanxi TV’s practical exploration in recent years, this paper uses semiotic study to analyze the development and utilization of traditional cultural resources Space, and thus at the theoretical and practical aspects, provide a solution for the television media on how to better promote Chinese traditional culture and further enhance the soft power of Chinese culture.