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21世纪经济全球化趋势的进一步发展,WTO的加入,外国的资本和技术涌入中国,国内竞争国际化、国际竞争国内化,资源在全球市场的整合与重构使得产业调整的步伐越来越明显,这种步伐推动下的行业竞争在市场内外部环境中越来越激烈。中国目前的中小企业在这种激烈的市场环境中面临着前所未有的机会和威胁。战略管理是一个企业综合实力的集中体现,当前暴漏出的问题就是中小企业在自身的战略上存在着严重的缺陷,这些缺陷成为制约中小企业与市场竞争的首要原因。
The further development of economic globalization in the 21st century, the entry of WTO, the influx of foreign capital and technology into China, the internationalization of domestic competition, the internationalization of international competition and the integration and reconstruction of resources in the global market have made industrial adjustment more and more frequent Obviously, this pace of industry competition driven by more and more intense in the market environment. China’s current SMEs are facing unprecedented opportunities and threats in this fierce market environment. Strategic management is a concentrated reflection of the overall strength of an enterprise. The current problem that leaks out is that SMEs have serious defects in their own strategies. These defects have become the primary reason that restricts the competition between SMEs and the market.