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据《2016-2021年中国户外广告行业发展分析及投资潜力研究报告》显示:2014年中国户外广告总收入位居世界第三位,为54亿美元;计划在2019年实现总收入86.2亿美元。这意味着中国将在2017年超越日本成为世界第二大户外广告市场。许多相关因素正推动着中国户外广告市场的增长。中国的繁荣经济大大拉动了消费者和广告
According to the Research Report on Development Analysis and Investment Potential of Outdoor Advertising Industry in China, 2016-2021, the total outdoor advertising revenue of China ranked the third in the world in 2014 at 5.4 billion U.S. dollars and the total revenue of 8.62 billion U.S. dollars in 2019 is planned. This means that China will surpass Japan to become the world’s second largest outdoor advertising market by 2017. Many relevant factors are driving the growth of the outdoor advertising market in China. China’s booming economy has greatly boosted consumers and advertising