论文部分内容阅读
10月25日,微博在北京举办2016年V影响力峰会。会上公布的数据显示,仅今年自媒体已经在微博平台获得收入117亿元。通过微博引流到外部电商成为自媒体的主要盈利模式。微博平台为自媒体带来的收入大幅增长。其中电商领域自媒体的收入达到108亿,包括微博向淘宝等平台引流的收入。此外,自媒体通过广告获得的收入达到4.3亿,来自打赏、付费订阅等内容付费的收入达到4.7亿。数据显示,今年,微博上已经有45个垂直领域的月阅读量超
On October 25, Weibo hosted the 2016 V Influence Summit in Beijing. The data released at the meeting showed that only 11.7 billion yuan has been earned on the Weibo platform since the media this year. Diverted to external e-commerce through Weibo has become the main profit model of self-media. Weibo platform for the media to bring substantial revenue growth. Among them, the revenue from the media business reached 10.8 billion, including revenue from the Weibo to Taobao platform. In addition, revenues from advertising through the media reached 430 million. Revenue from subscriptions, paid subscriptions and other content reached 470 million. Data show that this year, microblogging has 45 vertical areas over the monthly reading volume