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红山文化是距今五、六千年左右的、对中国和世界文明都有重大意义和深刻影响的史前文化。然而,红山文化作为一种旅游资源开发、发展至今,却并没有展现出红山文化旅游在赤峰旅游中的关键作用和重大意义本文通过对红山文化旅游发展的分析,找出问题并提出建议,在对策中,重点对红山文化旅游的形象进行定位以及营销进行分析。
Hongshan Culture is about five or six thousand years ago, and has great significance and profound impact on China and the world’s civilization prehistoric culture. However, the development of Hongshan culture as a kind of tourism resources up to now does not reveal the key role and significance of Hongshan culture tourism in Chifeng tourism. By analyzing the development of Hongshan cultural tourism, this paper identifies the problems and puts forward Suggestions, in the countermeasures, focusing on Hongshan culture and tourism image positioning and marketing analysis.