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针对电子商务行业人才紧缺而高职电子商务专业对口就业率不高的现象,提出基于B2C运营过程的高职电子商务人才培养模式。该模式,依据电子商务行业发展现状与趋势,细分电子商务行业、以B2C领域为专业方向;以B2C职业岗位技能培养为主线,构建“三个层次、四个核心模块”的课程体系;探讨了提升师资队伍实践能力的途径;给出了完善实训条件和考核人才培养效果的建议。
In response to the shortage of talented e-commerce professionals in higher vocational education counterparts employment rate is not high, based on B2C operating process of higher vocational e-commerce personnel training model. The model, based on the status and trends of the development of e-commerce industry, subdivides the e-commerce industry, with the B2C field as the professional direction; the B2C occupational post skills training as the main line to build the “three levels and four core modules” curriculum system ; Explored ways to improve the practical ability of teachers; gave suggestions to improve the training conditions and to evaluate the training effect of qualified personnel.