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3月25日举行的中国广告与品牌大会,依然强化“风向标”价值,以“下一个引爆点”为主题,在上海探讨最热的自媒体、综艺IP、DSP程序化投放、数字创意以及户外与移动互联等五大引爆点。半个月前,一个阳光和煦的下午,我与叶茂中坐在叶茂中创意园的花园里,谈起了这个话题。叶茂中就此评价说,他承认每年都会有层出不穷的热点,这些热点对于品牌与业界人士非常重要,但是,更重要的应该是广告永恒的价值。这个观点引起了我的思考,并因此成为这届大会的重要话题。
March 25 held in the China Advertising and Brand Conference, still strengthening the “wind vane ” value to “next tipping point ” as the theme in Shanghai to discuss the hottest self media, Variety IP, DSP program delivery, Digital creativity and outdoor and mobile Internet five tipping points. Two months ago, on a sunny afternoon, I was talking to Ye Mao in the garden of Ye Maozhong Creative Park. Yemao Zhong commented on this, saying that he acknowledged that there will be an endless stream of hot spots every year. These hot spots are very important to brands and people in the industry. However, more importantly, the eternal value of advertisements should be. This view has aroused my thinking and has therefore become an important topic of this session of the General Assembly.