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精彩纷呈的营销活动直接推动各类产品的辉煌,同时也创造属于自己的经典。2002年,果汁、手机、轿车、包装水、网络、保健品、家电、乳品、电脑、食用油等消费产品领域竞争激烈,营销活动也同样高招百出。站在新一年的起点上,以品牌为线,评选、总结、分析一年来关注度最高最促进销售业绩的十个成功案像,为2002年的营销界作一个简单的盘点。
Brilliant marketing activities directly promote the glory of various products, but also create their own classic. In 2002, there was fierce competition in consumer products such as fruit juice, mobile phones, sedans, packaging water, internet, health products, home appliances, dairy products, computers, edible oils and so on. Standing at the starting point of the new year, taking the brand as the line, selecting, summarizing and analyzing ten successful cases with the most attention and sales performance in the past year and making a simple inventory for the marketing field in 2002.