论文部分内容阅读
企业报一头是企业的宣传机构,是企业的一部分;另一头是新闻媒体,是新闻界的一翼。如果企业只就经济谈经济只讲产品生产与经销。而在社会交往中打不开局面,就永远是囿于画地为牢的井底之蛙。如果企业能认识到自己办的企业报也是新闻界的一支力量,充分运用新闻媒体的力量为企业发展服务,那将使企业在社会上占一席之地,开辟出新境界。为此《徐州矿工报》专门发了一篇文章,替自己企业筹划如何“学会与新闻界打交道”之策(见4月4日《徐州矿工报》)。此文指出:
Corporate newspaper at one end is the corporate publicity agencies, is part of the enterprise; the other is the news media, is a wing of the press. If the business talk about economy only about product production and distribution. In the social interaction can not open up the situation, it is always imprisoned in the prison for the frog. If an enterprise can realize that its own corporate newspaper is also a force in the media and makes full use of the power of the news media to serve the development of the enterprise, it will enable the enterprise to occupy a place in the community and open up a new realm. To this end, “Xuzhou Miners Newspaper” issued an article specifically for their own business planning how to “learn to deal with the press” policy (see April 4, “Xuzhou Miners newspaper”). This article states: