论文部分内容阅读
日前,《新华字典》作为全世界最畅销的书籍。近年来,从中国功夫、中国京剧、中国电影、再到中医养生、中华美食、中国春节,中国传统文化正大步走出国门,收获万千粉丝。然而,如何更好助力中华文化海外传播,成了亟待解决的现实问题。《新华字典》热“汉语热”成最大功臣在中国,很多人的童年都与一本工具书有过深深的交集,它以巨大的人群覆盖面和极高的使用率,对数代中国人产生了非同寻常的影响,它就是《新华字典》。日前,据吉尼斯世界纪录全球高级副总裁
Recently, “Xinhua Dictionary” as the world’s best-selling book. In recent years, Chinese Kung Fu, Chinese Peking Opera, Chinese films, traditional Chinese medicine, traditional Chinese cuisine, Chinese Spring Festival and Chinese traditional culture are making strides forward and gaining thousands of fans. However, how to better facilitate the overseas dissemination of Chinese culture has become a real problem to be solved urgently. “Xinhua Dictionary” hot “Chinese hot” as the biggest contributor In China, many people have a childhood and a reference book deeply, it is a huge crowd coverage and high utilization, the number of generations Chinese have had an extraordinary impact, it is “Xinhua Dictionary.” Recently, according to the Guinness World Records Global Senior Vice President