加快培育自主品牌

• 出 处: 纺织服装周刊
• 发表日期: 2012年45期
• 关键词: 家纺 品牌贡献率 品牌国际化 产品时代 品牌数量 品牌时代 品牌影响力 中国纺织 工业和信息化部 家纺行业

经过改革开放后30多年的快速发展,中国服装家纺产业从产品时代、品质时代发展到品牌时代。中国服装家纺自主品牌进入全面建设、快速发展的新时期,品牌数量与规模双增长,成为中国服装家纺消费市场的主体,品牌国际化也已开始起步。自主品牌已成为企业最重要的无形资产,品牌贡献率、品牌影响力逐年提高。

After 30 years of reform and opening up the rapid development of China’s garment textile industry from the product era, the quality of the era of development to the brand era. Chinese apparel home-textile brand has entered into a new period of overall construction and rapid development with double growth in both the number and the scale of its brands, becoming the mainstay of China’s consumer apparel textile market and the internationalization of brands has also begun to take off. Own brand has become the most important intangible assets, brand contribution rate, brand influence increased year by year.