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品牌的真正作用是在消费者心智中代言一个品类,进而抢占品类中的优质心智资源,最终帮助消费者简化价值选择,这一过程即是品牌定位
The real role of the brand is to endorse a category in the minds of consumers, and then seize the high-quality mental resources in the category, and ultimately help consumers to simplify the choice of value, this process is the brand positioning