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近年来随着汽车行业的迅猛发展,汽车服务等相关产业也步入了快速发展的轨道,因而也对汽车技术服务与营销专业人才提出了更高的要求,如何培养出高质量的人才同时又要满足企业需求,对高职院校人才的培养提出了巨大挑战,为此本文从企业实际需求出发,经过多年的改革探索,摸索出一条基于职业能力培养的汽车技术服务与营销专业人才培养课程体系,以满足企业对该专业人才要求。一、川东片区市场岗位需求2015年7月,笔者对川东片区地汽车服务后市场进行
In recent years, with the rapid development of the automotive industry, related industries such as automobile service have also entered a rapid development track, and thus have put forward higher requirements on automobile technology service and marketing professionals. How to cultivate high-quality talents at the same time To meet the needs of enterprises, the training of talents in higher vocational colleges poses a tremendous challenge. For this reason, starting from the actual needs of enterprises, after years of reform and exploration, this paper explores a training course for automotive technical services and marketing professionals based on vocational ability training System to meet the business requirements of the professionals. First, the demand for post jobs in the East Sichuan Area July 2015, the author of the car market in eastern Sichuan area after the market