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合作目标为全新BMW 4系双轿门跑车上市进行造势推广,深度打造全新宝马4系的品牌形象。策略亮点强势平台结合,启动PC端与移动端双项目车展运作打造真正适合移动端浏览的车展内容。创新点1.首创车展双平台同步,BMW:PC端和移动端无缝隙曝光;2.突破单一车展曝光形式,抓取用户碎片化时间,以移动互动带动网民关注,助推BMW广州车展4系告知目标;广告效果2013广州车展,网易扩大线下活动场次与规模,网易用户线上参与数增长明显,促成率极高,通过网易双平台的联合助推,使得BMW4系品牌形象深入人心,极大的提升了销量。
The cooperation aims to promote the launch of the new BMW 4 Series Sedan Coupe and create a brand new BMW 4 Series. Strategic Highlights Combined with strong platform, start the PC and mobile dual project auto show to create a truly mobile content for mobile browsing. Innovation 1. The first auto show dual platform synchronization, BMW: PC-side and mobile terminal seamless exposure; 2. Break through the form of a single auto exposure, capture user fragmentation time to promote interactive Internet users concerned about the move, boost BMW Guangzhou Auto Show 4 Series Inform the target; advertising effect 2013 Guangzhou Auto Show, NetEase to expand the scope and scale of offline activities, NetEase users increased significantly online participation, resulting in a very high rate, through the United NetEase dual platform joint boost, making BMW4 Department brand image enjoys popular support, extremely Large increase in sales.