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手机现在是城市居民的必需品,有超过60%的城市人口在使用智能手机,使用智能手机的用户中有超过80%使用移动互联网。据调研数据显示,这其中有60%的用户宁愿放弃电视也要用手机,而从整体上看,目前国内16~45岁的人群中,有超过70%已经成为智能手机的用户,这些用户平均每天在智能手机上消费179分钟的时间,超过在PC上消费时长约26%。这些数据说明了对于当前主流消费人群来说,智能手机已经成为无可替代的随身媒介。但是也必须看到的是,现在移动的用户兴趣周期非常短,平均每个用户手机上安装的Apps数量超过26个,有超过70%的App在用户手机上的使用周期不超
Mobile phones are now a necessity for urban residents, with more than 60% of the urban population using smartphones and over 80% of users using smartphones using the mobile Internet. According to the survey data, 60% of users prefer to give up using their cell phones rather than TVs. On the whole, over 70% of the population aged 16-45 in China have become smart phone users. On average, Spend 179 minutes a day on your smartphone, about 26% longer than you spend on your PC. These data show that for the current mainstream consumer groups, smart phones have become irreplaceable portable media. However, it must also be observed that mobile users now have very short interest cycles, with an average of more than 26 Apps being installed on each user’s mobile phone, and more than 70% of Apps have a very long usage cycle on the user’s mobile phone