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移动互联网时代,微博、微信、新闻客户端等新兴媒体的裂变式发展,不仅极大改变了新闻的传播和生产方式,也从根本上改变了媒体格局和舆论生态。面对冲击和挑战,如何适应新兴媒体特点,拓展主流声音传播途径,扩大主流媒体覆盖范围,占领新兴舆论阵地,成为摆在传统媒体面前的课题。5年前,湖南日报报业集团旗下的三湘华声顺应时代潮流,以高度的政治自觉、敏锐的行业嗅觉,创新机制和体制,在全国率先开启并践行了传统媒体与新媒体的融合创新之路。
The fission-style development of emerging media such as Weibo, WeChat and news client in the mobile Internet era has not only greatly changed the mode of news dissemination and production, but also fundamentally changed the media landscape and the ecology of public opinion. Faced with the challenges and challenges, how to adapt to the characteristics of emerging media, to expand the mainstream of sound transmission, to expand the coverage of the mainstream media and occupy the emerging media positions has become a topic in front of traditional media. Five years ago, Hunan-based Newspaper Group’s Sanxiang Huasheng complied with the trend of the times and pioneered and practiced the integration and innovation of traditional media and new media with a high degree of political consciousness, sharp industry sense of smell, innovation mechanism and system the road.