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成立于1998年的郑州风信子医疗美容连锁机构,本来算是一个传统行业的小企业。但是在2012年年末,风信子成立14年后,公司总裁冯怜萍带领公司成功转战移动互联网,用微信“朋友圈”将瘦脸业务做得风生水起,成为了一家“互联网公司”。这是一个真实的传统企业向互联网转型的案例,值得国内小微企业借鉴,更值得有“互联网焦虑”的老板们借鉴。
Founded in 1998, Zhengzhou hyacinth medical beauty chain, could have been regarded as a small business in the traditional industries. However, at the end of 2012, 14 years after the establishment of Hyacinth, the company’s president, Fong Piao-ping, led the company’s successful foray into the mobile Internet. With the WeChat “Circle of Friends,” the face-lift business was well-established and became an “internet company ”. This is a case of a true traditional enterprise transforming to the Internet. It is worth drawing lessons from domestic small and micro enterprises and more worthy of the bosses with Internet anxiety.