公共关系在新闻报道中的地位和作用

• 作 者: 晏凤利
• 机 构: 厦门特区工人报 副总编
• 出 处: 新闻三昧
• 发表日期: 1999年11期
• 关键词: 新闻报道 传播沟通 新闻媒介 传播资源 新闻工作者 媒介组织 报道对象 统筹管理 联系群众 传播观念

公共关系在新闻报道中的地位从公共关系角度看,新闻媒介是党和政府联系群众的桥梁与纽带,是社会各界、基层组织与广大群众沟通的重要中介。公共关系从新闻媒介的工作性质上看,其职能是统筹管理组织的传播沟通业务,使组织传播沟通的目标明确而合理,手段科学而具针对性、更具专业化;使组织的传播工作具有高的效率和效益,其传播资源投入更加合理,产出更加理想。随着现代社会媒介组织对社会及公众的依赖性

The Role of Public Relations in News Reports From the perspective of public relations, the news media is a bridge and link between the party and the government in contacting the masses and an important intermediary for all sectors of society and grassroots organizations to communicate with the masses. Public relations From the nature of the work of the news media, its function is to co-ordinate the management of the organization’s communication and communication business so that the objectives of the organization’s communication and communication are clear and reasonable, the measures are scientific and specific, and more specialized; the organization’s communication work has High efficiency and effectiveness, its investment in broadcasting resources is more reasonable and output is more satisfactory. With the modern social media organizations rely on the community and the public