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目前,企业创造价值的重点已经逐渐从组织内部转向组织边界。如何在组织边界寻求提高价值创造和生产力水平的源泉,是每个企业都在思考的问题。而伙伴关系似乎为此找到了答案。纵观多年来那些欲图建立伙伴关系的企业最终都以失败告终时,人们对此不免又提出了疑问。从战略意图上看,渠道上下游之间的伙伴关系与垂直一体化都是可选择的战略,而如何有效的执行这些战略,又是每个企业面临的难题。本文就是从影响伙伴关系的因素着手提出了建立伙伴关系的具体方法。
At present, the focus of the enterprise to create value has gradually shifted from within the organization to organizational boundaries. How to seek to improve the level of value creation and productivity in organizational boundaries is a question that every enterprise is thinking about. The partnership seems to find the answer. When people finally want to establish a partnership over the years, the ultimate failure of business, people inevitably raised another question. From a strategic perspective, partnership and vertical integration between upstream and downstream channels are optional strategies, and how to effectively implement these strategies is another challenge for every enterprise. This article is from the factors that affect the partnership set out to start a concrete approach to partnership.