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我来自湖南出版集团策划发展部。我想我应该承认,我是直接受惠于MBA学习的,这可以从两个层面来理解:其一是我在实践工作中真真切切地用上了MBA学习所领会的思想理念与方法,其二正是通过MBA学习,才使我有机会来到了我现在所在的部门,开始学会思考出版企业的发展战略、制度建设等宏观层面的问题。我清楚地记得,为了制定集团的发展战略,去年我们对全国出版市场作了一次较为深入的调研,在调研中,我和我的同事震惊于一个应该说是很普遍的现象:凡是业内知名的优秀出版社无不有一位具备宏观战略眼光的、富
I come from Hunan Publishing Group Planning and Development Department. I think I should admit that I directly benefit from the MBA study, which can be understood from two levels: First, I practice in real life to use the MBA ideas and methods of learning, The second is through the MBA study, only made me have the opportunity to come to my department now, began to learn to think about the publishing company’s development strategy, system construction and other macro-level issues. I clearly remember that in order to formulate the Group’s development strategy, we conducted a more in-depth survey of the national publishing market last year. During my investigation, I and my colleagues were shocked at a phenomenon that should be said to be very common: Outstanding publishing house all have a macro strategic vision, wealth