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2013年6月广告市场整体刊例投放金额超过714亿元人民币,同比上涨12%,环比则下降3%。同比方面,商业/工业/农业、药品及健康产品两个行业出现下降,降幅均为15%,其余8个行业实现增长,饮料行业增幅最大,为37%,家居用品行业和食品行业增幅均超过30%。环比方面,除饮料、零售及服务、电信行业实现增长外,其余均出现下降,降幅最大行业为家居用品,降幅达19%。广告投放费用排名前十
In June 2013, the total number of advertisements published by the advertising market exceeded RMB71.4 billion, up 12% YoY and down 3% MoM. On a year-on-year basis, the commercial, industrial, agricultural, pharmaceutical and health products sectors experienced a decline of 15% in both sectors and the remaining 8 sectors achieved the largest increase with a beverage industry accounting for the largest increase of 37% while those in the household products and food industries surpassed those in the household products sector 30%. On a monthly basis, except for beverages, retail and services, the telecom industry achieved growth while the rest declined. Households with the biggest drop were down by 19%. Advertising costs top ten