报纸媒体文艺评论栏目的研究——以《青岛早报》文艺评论栏目发展现状为例

• 作 者: 单蓓蓓
• 机 构: 青岛日报报业集团,
• 出 处: 电视指南
• 发表日期: 2017年11期
• 关键词: 文艺评论 评论栏目 新闻版面 文化品味 深度阅读 新媒体环境 生活类 网络作品 主流价值观 内容设置

由于报纸覆盖面的扩大,部分生活类媒体发行量一度上涨到四五十万份,实现了报纸文化的普及。然而这也让报纸成为“通俗文化”的代名词,只有少部分党报、艺术类报纸,还保留着比较有深度的“文艺评论”栏目,相比于社会新闻版面,此类内容少有人问津。受到新媒体环境的影响,纸媒的深度阅读被重提,文艺评论文章也开始受到关注,成为报纸文化品味提升的重要标志。本文以《青岛早报》新开设的“文艺评论”栏目为例,探讨新时期报纸文化副刊的转型探索。

Due to the expansion of coverage of newspapers, the circulation of some life media once rose to 450000 copies, thus achieving the popularity of newspaper culture. However, this has also made the newspaper a synonym for “popular culture.” Only a small part of the party’s newspapers and art newspapers still retain a more in-depth “literary criticism.” Compared with the social news section, such content is less Someone cares. Affected by the new media environment, the in-depth reading of paper media was repeated and the articles of literary criticism began to receive attention. It became an important symbol of the cultural taste of newspapers. In this paper, “Qingdao Literary News” newly opened “literary criticism ” column as an example, to explore the transformation of newspaper cultural supplement in the new era of exploration.