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2006年1月29日,以打造出中国枸杞果酒第一品牌的著名企业家张金山,在带领企业成为中国最具竞争力百强企业之后,成为宁夏首届十大新闻人物之一。面对宁夏人不以为奇的枸杞,张金山以创新的理念,在全国掀起一场“红色风暴”。“宁夏红”枸杞果酒的问世,促使宁夏乃至全国的枸杞走上了深加工、产业化发展的道路。张金山更是提出了“打造世界枸杞之都、振兴民族经济”的口号,借助国际资本市场的优势,实施名牌发展战略,决心让枸杞成为造福人类的健康产业。
On January 29, 2006, Zhang Jinshan, a famous entrepreneur who created the first brand of Chinese wolfberry fruit wine, became one of the top ten news people in Ningxia after leading the company to become one of the top 100 most competitive enterprises in China. In the face of Ningxia people not surprising Wolfberry, Zhang Jinshan with innovative ideas, set off a “red storm” throughout the country. “Ningxia red ” the advent of wolfberry fruit wine, prompting Ningxia and the country's wolfberry embarked on a deep processing, industrialization and development. Zhang Jinshan even put forward the slogan of “building the world capital of Chinese wolfberry and revitalizing the national economy”. With the advantage of international capital markets, the strategy of brand-name development was implemented and the determination made wolfberry a healthy industry for the benefit of mankind.