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“山不在高,有仙则名;水不在深,有龙则灵。”旅游景点中优美的自然风光是形,而融入自然风光中的民族民间文化是神,只有形神兼备,才能促进旅游行业的发展。在旅游行业开发中民族民间文化的保护和传播能为旅游景点增添更多的色彩。以湘西苗族中的鼓舞为例,简要分析了在旅游行业开发中民族民间文化的应用。
“The mountain is not high, there is the name of immortality; the water is not deep, the dragon is the spirit.” "Beautiful natural scenery in tourist attractions is shaped, but into the natural scenery of the national folk culture is God, only the shape and spirit both ability Promote the development of tourism industry. The protection and dissemination of ethnic folk culture in the development of tourism industry can add more color to tourist attractions. Taking the encouragement of Miao people in western Hunan as an example, this paper briefly analyzes the application of folk culture in the development of tourism industry.