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商业零售企业机遇与挑战并存一方面中国流通体制改革已经纳入国家的经济转型的重点领域,降低流通成本,利好企业,同时随着国家战略转移到以扩大内需为主导的时代,城镇化进程的加速令中国百货业进入了充满机遇黄金时期。另一方面,传统零售商遭到电商企业的强势冲击,中国商业模式平台从线下向线上迁移已成不争的事实。商业零售企业的对策研究就成为商家现实而迫切的战略思考,本文将针对现状对零售企业如何抓住经济转型的机遇提供思路。
On the one hand, the reform of China’s circulation system has been incorporated into the key areas of national economic restructuring, reducing circulation costs and benefiting enterprises. Meanwhile, with the shift of national strategies to an era dominated by the expansion of domestic demand, the acceleration of the urbanization process So that China’s department store industry has entered a golden period of opportunity. On the other hand, traditional retailers are strongly challenged by E-commerce companies and it is an indisputable fact that the Chinese business model platform has shifted from offline to offline. The research on the countermeasures of commercial retail enterprises has become a practical and urgent strategic thinking for the merchants. This article will provide ideas for how retailers should seize the opportunity of economic restructuring.