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世博会非重点入境市场的特点 毋庸置疑，2010年世博会将会有力地刺激上海入境旅游市场的发育，推动上海国际旅游的快速发展。因此，我们应把握世博会的市场机遇，积极开拓世博会的国际旅游市场。一方面需要围绕世博会对重点入境市场如日、美、韩等国进行深度开发；另一方面也要加强对上海非重点入境旅游市场的分析，积极拓展非重点入境旅游市场。 上海入境旅游人次由1997年的165.35万上升到2002年的272.53万，港澳台同胞以年平均32.88％的比例增长；
There is no doubt that the Expo 2010 will strongly stimulate the development of Shanghai’s inbound tourism market and promote the rapid development of Shanghai’s international tourism. Therefore, we should seize the market opportunities of the Expo and actively explore the international tourism market of the Expo. On the one hand, it is necessary to carry out in-depth development of the key inbound markets around the World Expo such as Japan, the United States, and South Korea; on the other hand, it is necessary to strengthen the analysis of the non-key inbound tourism market in Shanghai and actively expand the non-key inbound tourism market. The number of inbound tourists in Shanghai increased from 1,653,500 in 1997 to 2,727,300 in 2002, with the percentage of Hong Kong, Maucao and Taiwan compatriots growing at an average annual rate of 32.88%