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文章从虚拟社区已共享知识中是否含有新颖知识出发,探讨其对用户知识共享行为的影响。通过单因素被试间设计(先有新颖组、先有普通组),结果发现,先有新颖组与先有普通组在共享知识的数量上没有显著差异;两组在共享知识的新颖性上的差异边缘显著,其中,在非重复性知识的新颖性上的差异显著,在评论性知识的新颖性上没有显著差异。研究结果对促进虚拟社区的知识创新和社区创新具有重要的价值。
This article starts from whether the virtual community has shared the knowledge whether it contains new knowledge or not, and explores its impact on users’ knowledge-sharing behavior. Through the single-factor inter-trial design (first novel group, first common group), the results showed that there was no significant difference between the first novel group and the first common group in sharing knowledge; the two groups shared the novelty of knowledge The difference edge is significant, among them, the difference in the novelty of the non-repetitive knowledge is significant, and there is no significant difference in the novelty of the reviewing knowledge. The research results are of great value for promoting knowledge innovation and community innovation in virtual communities.