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充满机遇与挑战的21世纪,服装行业发生翻天覆地的变化,国内服装业的迅速成长,规模日益扩大,国外一些具有先进的技术和发展成熟的品牌也纷纷进驻中国,看准了中国人的口袋,这使得原本有限的资源竞争异常激烈。一些小型服装加工厂纷纷退下历史舞台,优胜劣汰,适者生存,谁也摆脱不了市场游戏的规则。新终端营销策略为了更好地适应市场经济的要求,迎接市场竞争的新挑战,柒牌出台了新的终端营销策略,主动出击,打破以往的价格营销、产品营销和广告营销等简单而平面的营销理念。
In the 21st century full of opportunities and challenges, the apparel industry has undergone tremendous changes. With the rapid growth of the domestic apparel industry and its expanding scale, some foreign brands with advanced technologies and mature technologies have also entered China in succession and have spotted the Chinese pockets, This makes the original limited resource competition extremely fierce. Some small garment factories have to step down the stage of history, the survival of the fittest, the survival of the fittest, who can not get rid of the rules of the market game. New terminal marketing strategy In order to better meet the requirements of the market economy to meet the new challenges of market competition, the licensing issued a new terminal marketing strategy, take the initiative to break the previous price marketing, product marketing and advertising, marketing, simple and flat Marketing concept.