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民间美术作为民族文化的主要内容之一,在中国传统美术中具有十分重要的地位。为了能够提高民间美术在平面广告设计中的运用水平,找到中国风格的平面广告设计之路,平面广告设计人员一直在对民间美术以及平面广告的关联进行着研究。通过对平面广告设计现状以及其与民间美术关联的介绍,分析出民间美术对平面广告设计的启示,旨在找到民间美术在现代化广告中的运用方式,成功打造出具有本土特色的平面广告设计模式。
As one of the main contents of national culture, folk art plays a very important role in Chinese traditional arts. In order to improve the utilization of folk art in graphic advertisement design and find the way of Chinese-style graphic advertisement design, graphic advertisement designers have been studying the relationship between folk art and print advertisement. Through the present situation of print ads design and the introduction of its association with folk art, this paper analyzes the enlightenment of folk art on print ads design in order to find out how to use folk art in modern advertisements and to successfully create a print ads design pattern with local characteristics .